Mar 11, 2024

SMS: The New Top Channel For Event Marketing

Team Cymbal

As event promotion strategies continue to evolve, organizers are finding success in an interesting place: text messages. This new approach to reaching potential attendees through SMS offers a direct and efficient way to connect. Let's explore why text as a marketing channel is so powerful for concert promoters, supported by insights from industry experts.

Instant Connection and Engagement

A study by MobileSquared highlights that nearly 55% of text messages are read within three minutes of being received and improves if messaging is personalized. Concert promoters can use this immediacy to their advantage by sending timely alerts about ticket releases, exclusive pre-sales, and last-minute promotions through platforms like Cymbal.

By integrating their ticketing system with Cymbal, promoters can automatically send targeted messages based on signals like remaining inventory, fan preferences, or time to the event, ensuring a high-impact texting strategy.

High Open Rates and Click-Through Rates

Text messages boast exceptional open rates, with studies reporting rates as high as 98%. In fact, according to Gartner, the average click-through rate for SMS is an impressive 36% - easily outperforming other communication channels. Concert promoters can leverage this by delivering targeted messages with clear calls to action, like purchasing tickets or accessing exclusive content.

For better engagement, Cymbal goes the extra mile by acquiring local phone numbers and enabling custom links and contact cards. This means that instead of a 1-800 number that looks like spam, your fans receive messages from a number and logo they trust - yours!

Personalization and Targeting

Personalized marketing is critical in today's consumer-centric landscape. According to Accenture Interactive, 91% of consumers are likelier to engage with brands that provide relevant offers and recommendations.

SMS allows concert promoters to send tailored messages directly to their fans based on their preferences and behaviors. Using platforms like Cymbal to move even quicker, promoters can automate messages customized to individual tastes by analyzing data on previous ticket purchases or genre preferences.

Compliance and Opt-In Benefits

Ensuring compliance with privacy regulations is crucial for concert promoters. Platforms like Cymbal enable promoters to obtain explicit consent from recipients before sending messages, enhancing trust and ensuring the audience is genuinely interested in the content. This opt-in approach increases the likelihood of positive engagement.

Cymbal integrates seamlessly with websites and ticketing checkout flows, ensuring full TCPA compliance. Customizable website widgets and landing pages provided by Cymbal enable promoters to grow their SMS list at every touchpoint.


There are plenty of reasons that venues and event organizers should be thinking about including text in their marketing strategy. The real question is how much time can they commit to learning this new channel and utilizing it properly when they’re already stretched thin?

Cymbal makes it easy to launch and maintain text campaigns so they work for you, not the other way around. Interested in learning more about? Reach out here

Team Cymbal